In 1987, Microsoft adopted its current logo, the so-called "Pacman Logo" designed by Scott Baker. According to the March 1987 Computer Reseller News Magazine, "The new logo, in Helvetica italic typeface, has a slash between the o and s to emphasize the "soft" part of the name and convey motion and speed." Dave Norris, a Microsoft employee, ran an internal joke campaign to save the old logo, which was green, in all uppercase, and featured a fanciful letter O, nicknamed the blibbet, but it was discarded.
Microsoft's logo depicted here, with the "Your potential. Our passion." tagline below the main corporate name, is based on the slogan Microsoft had as of 2006. In 2002, the company started using the logo in the United States and eventually started a TV campaign with the slogan, changed from the previous tagline of "Where do you want to go today?." Like some of Microsoft's other actions, the slogan met its fair share of criticism. For example, in his ThirdWay Advertising Blog, David Vinjamuri states that while "This is gorgeous, touching advertising of the type that wins awards," he ends by noting that the slogan "Only reminds us what we don't like about the brand. Can it."
Microsoft's logo depicted here, with the "Your potential. Our passion." tagline below the main corporate name, is based on the slogan Microsoft had as of 2006. In 2002, the company started using the logo in the United States and eventually started a TV campaign with the slogan, changed from the previous tagline of "Where do you want to go today?." Like some of Microsoft's other actions, the slogan met its fair share of criticism. For example, in his ThirdWay Advertising Blog, David Vinjamuri states that while "This is gorgeous, touching advertising of the type that wins awards," he ends by noting that the slogan "Only reminds us what we don't like about the brand. Can it."
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